Digital Campaigns Specialist

About Community Change and Community Change Action:

Community Change builds the power and capacity of low-income people, especially low-income people of color, to lead powerful and dynamic movements for social change. With our community-based partner groups, we bridge the grassroots and the national, supporting outsider strategies to disrupt the status quo while also building pathways to influence the insider conversation.

Our vision of a better world centers the leadership of impacted people of color to move our work on immigrant rights, economic justice, and racial equity, including a focus on jobs and housing, early childhood care and education, income supports, and immigration reform.

This position also supports Community Change Action, an affiliated 501(c)(4) advocacy organization. While motivated by the same core values – equity, inclusion, and justice – Community Change and Community Change Action operate independently of one another and each organization has its own board of directors.

Position Description:

The Digital Campaigns Specialist will work with the Senior Communications Manager to move online community members up the ladder of engagement in the fight for comprehensive immigration reform as well as successful implementation of administrative relief. This position supports a nationwide network of immigrant rights groups called the Fair Immigration Reform Movement (FIRM) and its sister organization, FIRM Action. It also contributes to Community Change’s overall work to advance a significant pro-immigrant federal policy agenda, develop strong state governing agendas, and build the capacity of the FIRM network.

The Digital Campaigns Specialist should be self-motivated, data driven, and an experienced online organizer with knowledge of how to use digital platforms to mobilize online communities. The ideal candidate will have a strong interest in developing and implementing effective online advocacy strategies, advanced skills in digital campaign planning, and will work proactively across teams with a goal of growing and engaging our base of supporters and empowering our field organizing.

A portion of time will be spent working with Community Change’s sister organization, Community Change Action.

Principal Responsibilities:

  • Manage email, SMS, web content, and social media programs for FIRM and FIRM Action, including content creation and campaign planning to engage members in campaign activities, promote local and state events, and maximize list growth across channels and FIRM/A geographic regions.
  • Serve as strategic liaison to Community Change’s Immigration team, working consistently to build digital campaigns/tactics to complement traditional organizing work. This includes:
    • Representing the Digital team in relevant Immigration meetings/gatherings
    • Leading the development of both long-term and rapid response digital work
  • Work with the Digital Team, the larger Communications team, the Immigration Organizing team, FIRM/A partners and other groups as needed to develop comprehensive digital organizing, engagement, and advocacy strategies.
  • Explore and experiment with creative tactics for engaging audiences on social media, and via email and SMS channels
  • Document Fair Immigration Reform Movement/FIRMA field activities and amplify across digital channels
  • Lead the creation of visual assets for campaign initiatives: i.e. social graphics, infographics
  • Monitor metrics and analytics to measure the campaign’s progress and ensure milestones are met.
  • Regularly report to staff and other stakeholders about progress of campaigns and overall growth.
  • Amplify campaigns through paid digital ads on Facebook, Twitter, Instagram, YouTube, etc.

Qualifications:

  • 3-5 years executing complex, multi-channel digital campaigns for a nonprofit or advocacy organization.
  • Strong writing and verbal communications skills.
  • Close attention to detail and ability to adapt and react quickly as projects change and evolve.
  • Willingness and desire to learn new technologies, tactics, and strategies to apply to the campaign.
  • Self-starter, data-driven, and an experienced digital organizer who can use online tools to build a network of activists.
  • Proven success in managing online tools for grassroots organizing, developing and implementing effective online advocacy strategies, and project management.
  • Commitment to the advancement of progressive causes, particularly immigration reform, and how online organizing can help campaigns accelerate their communications.
  • Ability to work well in a dynamic and collaborative team environment.
  • Proficiency in working with email marketing and online advocacy tools like Blue State Digital required.
  • Proficiency with SMS advocacy work and/or experience with a platform like Mobile Commons a plus.
  • Familiarity with best practices in list segmentation, targeted messaging, testing, and email/SMS response tracking.

This person reports to: Senior Communications Manager

Classification: Community Change recognizes a staff bargaining unit affiliated with IFPTE Local 70, a union for non-profit workers. This position is included in Community Change’s bargaining unit and covered under the terms of the collective bargaining agreement.

Travel Requirements: Low to moderate

Salary & benefits: $50,000 – $60,000 annual salary. Community Change also offers an excellent benefits package, which includes 4 weeks of annual paid vacation; additional paid holiday leave between December 24 and January 1; 8% employer contribution to retirement account after six months of employment (and 3% employer contribution for the first 6 months); and a choice of generous health insurance plans.

This position is located in Washington, DC.

Closing Date of Position: As soon as filled.

How to apply: Please click here to submit a cover letter sharing your personal interest as well as salary expectations, a resume, and two writing samples.

Community Change is an Equal Opportunity Employer