Community Change (CCC) has launched a major initiative to dismantle the barriers that create and sustain poverty. Community Change aims to galvanize a social movement to generate the strategies, leaders and moral urgency to build a society in which we all have what we need to thrive.
To do this work, Community Change did significant research into what messages would work best to achieve this work. On July 22, Community Change held the first of two briefings to highlight its message work. Using cognitive linguistic analysis, CCC, in partnership with Anat Shenker-Osorio and Celinda Lake, looked at underlying assumptions about poverty. You can read more about the briefings by clicking here.